In response to a comment on my last post, I decided to find some more information on The Coca-Cola Co. decision to start labeling the caffeine content on all its products. Indeed, the Coca-Cola Co. did decide to do this voluntary and as part of an industry initiative.
The company said it had already included caffeine labeling on its energy drink Full Throttle and its green tea Enviga products and would introduce the new labels on its other brands, starting with cans of Coca-Cola Classic, in May.
Coca-Cola has taken a big step in the right direction. I'm glad to see that companies are realizing how important it is for people know what they are drinking.
In addition, a Democratic city councilman from Brooklyn, said he intended to introduce a nonbinding Council resolution calling for the Food and Drug Administration to require that caffeine content be included in product labels on food and beverages.
This is also a huge step and definately something that is long overdue. I just keep thinking that if this were already a requirement, products like Spike Shooter would've been pulled from the market sooner and the consumers like the students in Colorado may have avoided hospitalization.
1 comment:
Labelling all ingredients found in a product is indeed very important for the consumer to have the choice of looking up what he/she is eating or drinking. But I am wondering if it will really make a difference on the choices consumers may take regarding what they choose to drink or eat. Putting "caffeine" on the ingredient label is no doubt a good idea, but will it really prevent people from over consumption? I don't think so, and I don't believe Coca Cola Co. thinks so either other wise they would not have taking the first step in doing this. Labelling will not prevent people from doing bad thigs to their bodies. Educating people on what is healthy and was is not may on the other hand have a slight more impact.
So though this is good news, I am a bit sceptic on the impact it will have.
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