Energy MILK?

Bravo! Brands Inc. (BRVO) , a brand development and marketing company that promotes and distributes vitamin-fortified, flavored milk drinks and other beverages, announced that it will expand milk into two new categories by entering the large and fast growing sports and energy drink markets with milk-based products.

Bravo! is currently researching and testing Slammers(R) Energy Milk, which is expected to combine the goodness of milk in a beverage that provides twice the energy of the leading energy drink.

By creating this product, Bravo! is seeking entry into the energy drink market, and because milk can play an important role in post-exercise recovery and rehydration I think they have created a product that is going to really sell. The energy drink marketing is pulling in a lot of money, and energy milk seems to be a healthier alternative to, say, Red Bull or Spike Shooter. The only thing I worry about is what the energy milk could possibly taste like. I’m thinking not too good.